Privacy Policy
Scope of This Policy
Processing of personal data by the companies within the Cityviews group is governed by this policy. The entities responsible for your information are primarily Baytree Interactive Limited and Baytree (Alderney) Limited, which are licensed and regulated by their respective gaming commissions. This document serves as a comprehensive guide to our data practices, ensuring transparency in our operations across all our brands and services.
- Baytree Interactive Limited (69691): A company registered in Guernsey, licensed by the Kahnawake Gaming Commission (License number: 00892).
- Baytree (Alderney) Limited (No. 2012): A company registered in Alderney, licensed by the Alderney Gambling Control Commission (License Number 155 C1).
Information We Collect
To operate our Services effectively and meet our legal obligations, we collect two types of information from our users: Personal Information and Non-Personal Information. The distinction lies in whether the information can identify an individual. Should any Non-Personal Information be linked to Personal Information, we will treat the combined data as Personal Information.
Personal Information
This category encompasses any information that can be used to identify you directly or indirectly. The collection of this data is essential for account creation, identity verification, payment processing, and providing a secure gaming environment. The specific types of Personal Information we collect include:
- Registration Details: Information you provide when opening an account, such as your first and last name, email address, date of birth, gender, physical address, phone number, country of residence, username, and password.
- Government-Issued ID: To comply with regulatory requirements, we may request a copy of your government-issued identification (e.g., passport or driver’s license) and proof of address (e.g., a utility bill) to verify your identity.
- Payment Information: To facilitate deposits and withdrawals, we collect payment details, which may include credit card numbers, bank account information, and other financial data.
- Device Information: We collect unique identifiers from your device, such as IP address, geo-location data, and other identifiers (UDID, IMEI, MAC address) to ensure security and prevent fraud.
- Communications: We may record or monitor communications you have with us, including emails, live chats, and phone calls. This is done for quality assurance, training, and security purposes.
- Voluntary Information: Any information you choose to provide to us voluntarily during your interactions with customer support or other features of the Services.
- Third-Party Information: We may receive information from third-party service providers, such as credit history from credit bureaus or data from services used for identity verification.
Non-Personal Information
This category consists of un-identified and non-identifiable information that is generated through your use of the Services. This data is collected to improve user experience, troubleshoot issues, and perform statistical analysis. It does not reveal your identity. Examples include:
- Technical Information: Data such as your browser type, operating system, screen resolution, language preference, and the domain name of the website from which you linked to our Services.
- Gameplay Information: We record gameplay data, including your deposits, wagers, bonuses utilized, session durations, and high scores. This information may be aggregated and used for analytics.
- Analytics Information: We collect data about your usage of the Services, such as pages viewed, time spent on pages, clicks, and other user activity. This helps us understand user behaviour and improve our platform.
- Anonymous Information: We may anonymize or de-identify Personal Information to create aggregated statistical data, which we can use and disclose for various purposes, including marketing and research, without restriction.
How We Use Your Information
A primary use of your data is to deliver the core functions of our Services. This includes setting up, managing, and updating your account, processing your bets and financial transactions, and providing you with customer support. Your information allows us to authenticate your access to your account and ensure the smooth operation of our games and payment systems. We also use this data to develop and customize the Services based on user preferences and feedback.
We use your contact details to communicate important updates about the Services, respond to your inquiries, and provide support. With your consent, we or our trusted partners may also use your Personal Information to send you promotional materials about our Services, special offers, and other products we believe may interest you. You have the right to opt out of marketing communications at any time through your account settings or by contacting customer service.
Your information is crucial for maintaining a secure and responsible gaming environment. We use it to detect and prevent fraudulent and illegal activities, investigate violations of our policies, and enforce our User Agreement. Furthermore, we process your data to comply with our legal and regulatory duties, such as Know-Your-Customer (KYC) and Anti-Money Laundering (AML) requirements, and to respond to requests from governmental authorities or other legal processes.
International Data Transfers
As a global organisation, we may need to transfer your Personal Information to countries outside the European Union. The data protection laws in these countries may not be as comprehensive as those within the EU. In such cases, we take specific steps to ensure your Personal Information is protected in accordance with our Privacy Notice, using contractual means such as approved standard contractual clauses or other appropriate safeguards.
Your Data Protection Rights
You have several rights concerning your Personal Information, which you can exercise at any time. We are committed to facilitating these rights and will respond to your requests in a timely manner, subject to our legal and regulatory obligations. To exercise any of these rights, please contact us at [email protected].
Right to Access and Rectification
You have the right to request access to the Personal Information we hold about you. You also have the right to ask us to correct or update any information that you believe is inaccurate or incomplete. We may rectify, replenish, or remove incomplete or inaccurate information at our own discretion as well.
Right to Erasure and Restriction
You may request the deletion of your Personal Information or ask us to restrict its further use. Please note that these rights are not absolute and may be subject to our legal obligations, including those related to gambling regulations, which may require us to retain certain data for specific periods.
Right to Data Portability
You have the right to receive the Personal Information you have provided to us in a structured, commonly used, and machine-readable format. This allows you to transmit your data to another data controller where technically feasible.
Data Security and Retention
We take great care in implementing and maintaining the security of the Services and your information. We employ industry-standard procedures and controls to safeguard your data, including secure network topology with firewalls, encrypted communication, and stringent authentication and access controls. While we take reasonable steps to protect information, we cannot be held responsible for the acts of those who gain unauthorized access or abuse our Services, and we make no warranty, express, implied or otherwise, that we will prevent such access.
We will retain your Personal Information for as long as your account is active. After your account is closed, we will continue to retain your data as necessary to comply with our legal and regulatory obligations, such as gambling regulations, anti-money laundering laws, and other record-keeping requirements. We may also retain information for legitimate interests like fraud prevention and dispute resolution.
Changes to This Privacy Policy
We reserve the right to amend this Privacy Notice at any time. We will notify you of substantial changes through the Services or by email. Such substantial changes will take effect seven (7) days after the notice is provided. Other changes are effective as of the “Last Revised” date, and your continued use of the Services after this date constitutes your acceptance of the changes.